Lil Nas X - STAR WALKIN'
(League of Legends Worlds Anthem)
→ Creative Direction, Art Direction, Branding, Film
League of Legends (LoL) World Championship brings together 24 top LoL Esports teams from across the globe to vie for the title of champion. In its 12th installment, Worlds 2022 took place in North America – including Mexico City, New York, Atlanta, and San Francisco (Finals) – the first time since 2016.
To commemorate Worlds' grand return to NA, we partnered with Lil Nas X to craft an anthem and music video that captures the essence of experiencing the apex of the most renowned competitive Esport worldwide.
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The film embodies the cultural influence of LoL Esports by transforming the tournament's ultimate location – San Francisco – to reflect our pros' and the sport's characteristics.
Produced at
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RIOT GAMES
Role
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Creative Direction
Art Direction
Branding
Film
Collaborators
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Lil Nas X
The Line Animation
Possible