VALORANT Masters Tokyo 2023

→ Creative Direction, Art Direction, Branding, Photography

As VALORANT Masters Tokyo 2023 being Japan's very first global Esports event, we aimed to honor and celebrate the rich culture of the host city in the most genuine way possible.

So we created a manga that captures the campaign thematic - Rank Up! - then built a campaign asset kit leveraging the elements from the manga itself.

We distributed physical mangas to the live audience, and digital copies(microsite) to the rest of the world while ensuring both experiences feel as authentic as possible in order to pay a proper homage to Japanese culture.

Promo Film ↓

Campaign Asset Kit ↓

Trophy ↓

As an organization we are always looking for ways to honor the locale/region we are coming to. This Masters trophy was an opportunity to honor the region, the game, and create anticipation for each successive trophy.

Our goal - creating a modular trophy that could feature a distinct piece of game IP in each Masters trophy that is sourced from an agent or map that “belongs” to the host region.

Masters Tokyo -> Yoru’s Facemask

Our goal - creating a modular trophy that could feature a distinct piece of game IP in each Masters trophy that is sourced from an agent or map that “belongs” to the host region.

Masters Tokyo -> Yoru’s Facemask