Grabbitz w/ bbno$ - Ticking Away
(VALORANT Champions '23 Anthem)
→ Creative Direction, Art Direction
It is a story of all of us. Growing up with your squad, discovering a shared passion, turns into your universe, time passes, drifting away from each other, yet continuing to root for each other from the stand.
This Music Video captures what "ONE MORE" means to VALORANT players. It is the constant pursuit of advancing forward yet it has been ingrained in yourself ever since you first ignited a competitive spark.
MV ↓
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This film explores every facet of the "ONE MORE" concept, be it craving one more plushie, desiring one more game to get a victory during a losing streak, until we see our protagonist getting one more step closer to his aspiration - competing at VALORANT Champions.
Initial Concept ↓
Characters ↓
Meet the squad! The team and I instantly fell in love with the kids when we saw the initial design of them. Once we finalized their appearances in three distinct age groups - child, young teenager, and older teenager - the story and each environment's visual design came together naturally.
Produced at
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RIOT GAMES
Role
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Creative Direction
Art Direction
Collaborators
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WIZZ
CRCR
Grabbitz
bbno$