VALORANT Champions 2023
→ Creative Direction, Art Direction, Branding, Design, Film, Photography
VALORANT Champions 2023 represents the pinnacle event for VALORANT Champions Tour(VCT) each year. Securing a Champions victory solidifies the highest prestige attainable in the VCT realm. As the 3rd installment of Champions descends upon Los Angeles, we aimed to commemorate this momentous occasion by highlighting the core truth of what being competitive means to our players.
And we've found a perfect tagline to encapsulate it — ONE MORE.
Brand Kit Reel ↓
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CAMPAIGN THEMATIC & NARRATIVE
ONE MORE -- The Message
ONE MORE is a rallying cry, a mantra, a moment. Whether at home, in the stands, or the battle arena, the phrase rings in our hearts louder than any other. A round, match-up, OT, trophy, all it takes is ONE MORE.
ONE MORE -- Creative Intent
The phrase is embedded in the core of anyone who has competitive spark. By leaning into it and owning it, we create an immediate connection with our audience and allow them to experience VCT as their true competitive self.
CAMPAIGN ASSET KIT
It all began with defining what "ONE MORE" means to VALORANT(VAL) and VALORANT Champions Tour(VCT):
'Constant pursuit of advancing forward'
And first-person perspective nature of VAL experience spoke to it accurately.
With the core truth of ONE MORE and one simple mechanism of VAL, we were able to build a brand identity, campaign assets and many others that are bold, expressive and immersive.
Modular system that is easy to generate brand expressions with a capability of Key Art and photography integration.
Hero Layout ↓
FOH ↓
Merch ↓
