Volkswagen - IQ Safety
→ Creative Direction, Art Direction, Design & Animation
Our task was to develop a collection of captivating safety feature demonstration videos for Volkswagen's latest ID4, showcasing the cutting-edge safety technology - IQ Drive. It's widely recognized that car-related explainer videos are typically uninteresting and lack engagement. To overcome this, we chose to design an appealing and immersive environment in the signature VW Blue, utilizing a blend of stylized and photorealistic 3D.
Active Blind Spot Monitor ↓
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We not only developed a stylized environment that feels familiar but also visualized sensor GFX that clearly illustrates IQ Safety capabilities.
Design ↓
Initial Concept ↓
Process ↓
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Digital Experience ↓
Produced at
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Scholar
Role
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Creative Direction
Art Direction
Animation
Design
Client
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Volkswagen
Wunderman Thompson