Castrol - Rabbit Hole
→ Creative Direction, Art Direction, Design
Dashing forward as the ground rumbles, and soaring up to the sky with relentless power, this embodies the essence of Castrol oil. The iconic power of Castrol oli transforms the surrounding into a vortex of energy as we travel through the "rabbit hole."
As a creative lead, I led a multidisciplinary team to craft a unique visual language combining 2D and 3D, and fabricated a visceral experience of Castrol.
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The technique involved mirroring the vortex of 2D surroundings on reflective surfaces for the 3D components to effortlessly integrate the two uniquely separate realms.
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Produced at
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Scholar
Role
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Creative Direction
Art Direction
Design
Client
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Castrol