Wild Rift Icons 2022 Singapore

→ Creative Direction, Art Direction, Branding, Film, Photography & Event

For the premiere global championship for Wild Rift held by Riot Games Esports, I headed the squad as an experienced creative leader, working together with a range of cross-functional teams and design partners to develop a dynamic and evocative identity for the championship.

With the 2022 championship marking its first-ever event, our aim was to establish a distinctive brand and secure a prominent position in the fiercely competitive Esports industry.

Brand Elements ↓

Produced at

RIOT GAMES

Role

Creative Direction
Art Direction
Branding
Film
Photography
Event

Collaborators

The New Company
Massive Assembly
Volpin Props
Aiksoon Lee