Wild Rift Icons 2022 Singapore
→ Creative Direction, Art Direction, Branding, Film, Photography & Event
For the premiere global championship for Wild Rift held by Riot Games Esports, I headed the squad as an experienced creative leader, working together with a range of cross-functional teams and design partners to develop a dynamic and evocative identity for the championship.
With the 2022 championship marking its first-ever event, our aim was to establish a distinctive brand and secure a prominent position in the fiercely competitive Esports industry.
Brand Elements ↓
Produced at
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RIOT GAMES
Role
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Creative Direction
Art Direction
Branding
Film
Photography
Event
Collaborators
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The New Company
Massive Assembly
Volpin Props
Aiksoon Lee