Verizon - 5G Home
→ Creative Direction, Art Direction, Design & Animation
We set off with a simple goal of emphasizing 3 core attributes - speed, power & simplicity - of Verizon's new groundbreaking product in a metaphorical and elegant manner.
We developed a tone-on-tone world that allows us to create artfully minimal compositions and let the product to effortlessly drift then added selected amount of additional ingredients - fluid & particles - to reinforce the narrative of the film.
:30 ↓
▶︎ PLAY NOW
We were thrilled to explore countless visual metaphors until we narrowed down to the ones that perfectly manifested each attributes - speed, power & simplicity.
Design ↓
Process ↓
Produced at
—
Scholar
Role
—
Creative Direction
Art Direction
Animation
Design
Client
—
McCan
Verizon