Verizon - 5G Home

→ Creative Direction, Art Direction, Design & Animation

We set off with a simple goal of emphasizing 3 core attributes - speed, power & simplicity - of Verizon's new groundbreaking product in a metaphorical and elegant manner.

We developed a tone-on-tone world that allows us to create artfully minimal compositions and let the product to effortlessly drift then added selected amount of additional ingredients - fluid & particles - to reinforce the narrative of the film.

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We were thrilled to explore countless visual metaphors until we narrowed down to the ones that perfectly manifested each attributes - speed, power & simplicity.

Design ↓

Process ↓

Produced at

Scholar

Role

Creative Direction
Art Direction
Animation
Design

Client

McCan
Verizon