Apple Seollal 2026
→ Creative Direction, Art Direction, Motion System, Animation Direction, Narrative Development
Apple services were celebrating Seollal, Korean Lunar New Year, by offering best-in-class content and experiences.
The collaboration with Apple required creating a series of motion deliverables for App Store and Apple Music by bringing static artworks to life to deliver an engaging and cohesive experience across Apple services.
Deliverable 01: Overarching Motion ↓
"Given that 2026 is the year of the horse, the goal was to have motion deliverables to channel the energy of marching forward to spark excitement for a fresh new year.
Leave the past behind and charge full speed ahead with optimism and courage."
Motion Behavior ↓
"Seollal is a celebration filled with optimistic momentum, carrying the people of Korea into the year ahead. Our motion behavior was designed to accurately reflect these qualities."
Process ↓
In-Situ ↓
Produced at
—
Hornet
Role
—
Creative Direction
Art Direction
Animation Direction
Motion System
Client
—
Apple