Spotify Reserved
→ Creative Direction, Motion System, Art Direction
Spotify Reserved
→ Creative Direction, Motion System, Art Direction
The Product:
For top fans, Spotify reserves 2 tickets to their favorite artist's concert 24 hours prior to the general release.
The Brief:
Creating a variety of animation assets for social and DOOH that captures the thrill that comes with the opportunity and premium nature of reaching this top-tier status.
The Product:
For top fans, Spotify reserves 2 tickets to their favorite artist's concert 24 hours prior to the general release.
The Brief:
Creating a variety of animation assets for social and DOOH that captures the thrill that comes with the opportunity and premium nature of reaching this top-tier status.
Hero Film ↓
Hero Film ↓
Approach
Approach
This campaign extends beyond the product experience and ultimately connects fans and artists in a truly meaningful way. For many fans, this is hands-down one of the best experiences of their lives.
And the animation needs to capture the emotional aspect of the opportunity.
This campaign extends beyond the product experience and ultimately connects fans and artists in a truly meaningful way. For many fans, this is hands-down one of the best experiences of their lives.
And the animation needs to capture the emotional aspect of the opportunity.
Building Blocks ↓
Building Blocks ↓
"Dynamic composition to not only show the abundance of the tickets but also amplifying the thrill of the access to the golden ticket."
"Dynamic composition to not only show the abundance of the tickets but also amplifying the thrill of the access to the golden ticket."
Ticket Study ↓
Ticket Study ↓
Modularity ↓
Modularity ↓
OOH ↓
OOH ↓
In-Product ↓
In-Product ↓
Initial Designs ↓
Initial Designs ↓
