Adobe Express Brand Refresh 2025
→ Creative Direction, Motion System, Art Direction, Narrative Development
The Product:
Adobe Express is a versatile content creation platform where users can create videos, flyers, presentations, and more.
The Brief:
Adobe invited us to create a brand new campaign for Adobe Express: a series of animated films that highlight core features of the platform and its convenience for users.
Sizzle Reel ↓
▶︎ PLAY NOW
Approach
Creating a motion/design system that amplifies the joy of collaborating in Adobe Exrpess, and visualize the effortless and collaborative nature of the product.
Achieving it through character-driven stories and fluid motion.
Challenge 01:
How do we build a strong system that creates flexible design?
"In order to capture the dynamic nature of collaboration in Adobe Express while offering a clear story, we identified 4x pillars of core motion principle."
Core Principles ↓
Delivearbles 01 ↓
(6x :30 Films)
Delivearbles 02 ↓
(18x :15 Cutdown Films)
Delivearbles 03 ↓
(4x Ratio per Film)
"Easily interchangeable and scaleable structure allowed us to efficiently create numerous spots."
Modular Story Structure ↓
Initial Designs ↓
