Adobe Express Brand Refresh 2025
→ Creative Direction, Motion System, Art Direction, Narrative Development
Adobe Express: Brand Refresh 2025
→ Creative Direction, Motion System, Art Direction, Narrative Development
The Product:
Adobe Express is a versatile content creation platform where users can create videos, flyers, presentations, and more.
The Brief:
Adobe invited us to create a brand new campaign for Adobe Express: a series of animated films that highlight core features of the platform and its convenience for users.
The Product:
Adobe Express is a versatile content creation platform where users can create videos, flyers, presentations, and more.
The Brief:
Adobe invited us to create a brand new campaign for Adobe Express: a series of animated films that highlight core features of the platform and its convenience for users.
Sizzle Reel ↓
Sizzle Reel ↓
▶︎ PLAY NOW
Approach
Approach
Creating a motion/design system that amplifies the joy of collaborating in Adobe Exrpess, and visualize the effortless and collaborative nature of the product.
Achieving it through character-driven stories and fluid motion.
Creating a motion/design system that amplifies the joy of collaborating in Adobe Exrpess, and visualize the effortless and collaborative nature of the product.
Achieving it through character-driven stories and fluid motion.
Challenge 01:
How do we build a strong system that creates flexible design?
Challenge 01:
How do we build a strong system that creates flexible design?
Challenge 02:
How do we integrate efficiency into our craft?
Core Principles ↓
Core Principles ↓
"In order to capture the dynamic nature of collaboration in Adobe Express while offering a clear story, we identified 4x pillars of core motion principle."
"In order to capture the dynamic nature of collaboration in Adobe Express while offering a clear story, we identified 4x pillars of core motion principle."
Challenge 01:
How do we build a strong system that creates flexible design?
Challenge 02:
How do we integrate efficiency into our craft?
Challenge 02:
How do we integrate efficiency
into our craft?
Delivearbles 01 ↓
Delivearbles 01 ↓
(6x :30 Films)
(6x :30 Films)
Delivearbles 02 ↓
Delivearbles 02 ↓
(18x :15 Cutdown Films)
(18x :15 Cutdown Films)
Delivearbles 03 ↓
Delivearbles 03 ↓
(4x Ratio per Film)
(4x Ratio per Film)
"Easily interchangeable and scaleable structure allowed us to efficiently create numerous spots."
"Easily interchangeable and scaleable structure allowed us to efficiently create numerous spots."
Modular Story Structure ↓
Modular Story Structure ↓
Initial Designs ↓
Initial Designs ↓
